Cyrielle Mohara started her business by creating brand events. Through word of mouth she moved on to make her mark on China's billion dollar wedding industry. Cyrielle is the founder and CEO of Spectrum, a wedding agency. Despite the challenges of a foreigner breaking into the wedding industry in China Cyrielle has managed to carve out her own niche. In this talk, Cyrielle shares her experience of building her company in China. She shares her tips on creating a successful business and the mistakes she's learned from along the way. Cyrielle's insights are applicable for all entrepreneurs who are looking to attract loyal customers, develop strong business relationships and create your own niche.